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YouVest is a crowdfunding platform that matches social enterprises with individual investors. We solve the challenge of quantifying and tracking the non-financial impact of social enterprises. With YouVest, social investments that were once missed due to poor impact measurement are now funded to create positive change.
The donation-based funding model is broken, but is perpetuated because social impact is difficult to measure and track, and many worthy projects do not motivate investors’ involvement. Investors are only compensated for their financial investments, and cannot easily invest in dual-bottom line projects with a broader impact.
In 2011, impact investments amounted to $400Mn, and the Rockefeller Foundation estimates that $4.4Bn is waiting to be invested. YouVest will bridge this gap by enabling social enterprises to clearly demonstrate their social impact and financial viability to investors. This is the time to act as donations dry up and global appetite for social impact increases.
New impact measurement methodologies opened the door to investing while tracking social impact. We want to create a new asset class for individual investors. YouVest, will enable social enterprises and investors to get financially rewarded and recognized for the non-financial impact they make. We will become the financial catalyst for social enterprises to scale good around the world. Other websites have tried to solve this problem, but lack clarity. YouVest differentiates in four ways:
a. Quantification: Using the GIIN / IRIS evaluation tools developed by the Rockefeller Foundation and Monitor Institute. This is the foundation to communicate the impact that is being created per dollar invested.
b. Social Impact Portfolios: Investor portfolios will track money invested, transaction history, and the impact generated. Social enterprises’ profiles will describe their financial ask, proposed impact, and money raised.
c. Building Social Capital: Build social capital by allowing investors to publicize their Social Impact Portfolios to the YouVest community and Facebook accounts. This allows investors to get peer recognition for their impact, encouraging more users to join YouVest
d. Storytelling: As McKinsey reckons, crowdfunding projects ‘can have amazing numbers, but if they can’t tell stories, they’ll end up losing people’. YouVest will ask projects to create great videos so investors understand their social impact portfolios will translate into long-term social benefits.