PHASE: Pilot
CATEGORY: Education
School Yourself
North America

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At School Yourself, we're reinventing math and science education and rewriting the textbook. Our eBooks contain unprecedented hands-on interaction and video content, covering essential STEM subjects.

Standings & Awards

202 out of 422 in North America
517 out of 779 in Education
502 out of 573 in Pilot
227 out of 555 in For-Profit
1783 out of 4003 Overall
We're making math and science more accessible to students by creating engaging and affordable textbooks.

Students are not engaged by boring, static textbooks, which can cost more than $100. At School Yourself, we're reinventing the textbook by creating the world’s most immersive and interactive books in math and science for middle and high school students, and we're selling them for under $5. We've already launched our first three ebooks on Apple's iBookstore: "Trigonometry," "Hands-On Precalculus," and "Hands-On Calculus."

Our ebooks redefine what a textbook can be, featuring dozens of touch-based interactive demos and hours of animated video. And our three ebooks are now the three highest-rated math textbooks on Apple's online store.

We're hard at work on more hands-on ebooks covering probability, statistics, and physics. Most students think of these subjects as too dry or too challenging, but we're changing all of that. At School Yourself, we've developed brand new ways to interact with textbooks, by recreating the ideal 1-on-1 tutoring experience in digital form. This seamless experience allows students to get their hands dirty with fun interactives, watch short but engaging videos, and answer questions, all at the same time. So say goodbye to watching hour-long lectures or even 10-minute videos online -- our books are like having your own virtual tutor.

We think that all students should have the solid STEM foundation they need for today's world, and so we're dedicated to making our content as accessible as possible. That's why our ebooks are all priced under $5. And in the coming months, we'll be launching versions of our ebooks on other tablet devices (beyond the iPad) and online.

We can talk about our products all day, or you can just see them for yourself! Download our books to your iPad, or try out a free online demo of "Hands-On Calculus" on our website. By re-imagining how educational content can be conveyed, we're bringing the magic of math and science alive for a generation of students accustomed to interactive media.

Roadmap to Success Optional (1 - 3 minutes to upload)

Roadmap to Success: 

Sponsors, Investors, and Supporters

Innovation Lab, Harvard University
School Yourself was named a runner-up in the 2012 President's Challenge organized by Harvard's Innovation Lab (iLab).
Hertz Foundation
School Yourself was the inaugural winner of the Hertz Foundation's Newman Entrepreneurial Fund, an award given to promising startups of current or recent Hertz Fellows.
Dell Education Challenge
Named a semifinalist and selected as one of several "Promising Projects" in 2012 Dell Education Challenge.

FIVE PROJECT QUESTIONS Required (60 - 90 minutes)

1. What is your innovation? 
We are creating educational math and science content that is highly interactive and engaging, and we are delivering this content to students and teachers around the world in the form of interactive digital textbooks. Because we have worked hard to streamline our content development process, we are able to make new content quickly and we can charge users a tiny fraction of what they would pay for a traditional print textbook.
2. Who gains the most? 
Students and schools gain the most. Our ebooks all cost less than $5, and are designed to replace a traditional textbook (which often costs upwards of $100 for students or school districts), as well as extracurricular tutoring services, which can cost families thousands of dollars per course. The interactivity of our ebooks also allows students to be more engaged by the material -- in user testing, we have found that students use "Hands-On Calculus" for more than 30 minutes at a time on average.
3. Who pays? 
We’re committed to making the best educational content affordable, so we're charging less than $5 for each of our ebooks. We also believe that our market will ultimately expand beyond just students. For example, many of our customers are adult learners who find our content more approachable and engaging. With this expanded target market, as well as the funding we have already attained and the fact that we produce content so efficiently, we will be able to sustain our low price point.
4. What is your success? 
Our mission is to give all students the solid STEM foundation they need for today's world. We'll be measuring our success by the number of students we reach and how much they use and learn from our products. We'll continue releasing new titles every few months, covering essential math and science. We have already sold over 6000 ebooks, and by making our content available on other platforms (e.g., other tablets, online, etc.) we expect to reach millions of users within the next 3-5 years.
5. How will you do it? 
Our plan for continued success involves increasing adoption of our ebooks and scaling our team so we can continue to rapidly build up our content library. We have partnered with high schools in New York and Texas, which will pilot our ebooks this fall and provide user data and feedback for future revisions. As our content library grows, we will create an adaptive learning platform around it, so that students can enjoy a highly engaging and interactive experience uniquely tailored to them.

Badges & Awards

2013 DSIC Project Participant
2012 DEC Project Participant
Semifinalist - DSIC 2013
Semi-finalist Project 2013
Semifinalist - DEC 2012
2012 DEC Semifinalist

Mentors

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Julia Dimian
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