Given the Millennium Development Goal to “by 2015, halve the proportion of people without sustainable access to safe drinking water and basic sanitation,” there is a need for low cost water testing that can verify the safety of water sources. Our main targeted customer group is therefore large intergovernmental agencies who are already are engaged in water quality monitoring, treatment and education efforts in developing countries but are doing so at a very high cost. The Safe Water World team is already working to further their relationships with Oxfam, the American Red Cross and UNICEF. 

There are four main problems with current products on the market. 1) Tests are too complicated to execute correctly. 2) Kits are prohibitively expensive to purchase in large quantities. 3) Kits are not easily movable. 4) Products require users to have access to electricity and to purchase additional materials that are at times not available in remote areas.

SWW improves upon every one of these problems, offering an incredible value to the customer. Kits are specifically designed, 1) with simple test methods, 2) with a budget in mind, 3)  to be carried in the field,  and 4) to include everything to execute and interpret test results.

The Safe Water World business model is both cost and value driven. The value add to the industry is providing a durable and portable, complete kit for field use. Current models on the market fail in at least one, usually two of these categories requiring either that testing be completed in one location, as electricity is required for incubation, or that users purchase additional materials, for example whirl pack bags, sharpies or batteries, in addition to the kit itself. By employing new microbial water testing technologies, these complete kits will be offered to the customers at a substantially lower cost.