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Ruby Cup is a menstrual cup made of medical grade silicone that is affordable, healthy, and environmentally friendly, as it can be re-used for up to 10 years.
We will reach low-income markets (BoP) through a low-cost pricing and women to women distribution model, which will enhance education, generate income for local women, while addressing the problem of menstrual hygiene
Women in developing countries face challenges when dealing with menstruation, as disposable menstrual hygiene products are often unavailable or too expensive. Moreover, making disposable hygiene products available to women in developing countries poses a serious environmental problem, as there is rarely an appropriate infrastructure to handle this type of waste. As a result, girls miss school and women are unable to attend work while menstruating. This amount to 20% of days missed in school and consequently girls often drop out because they are unable to follow their courses any longer. UNICEF (2010) and UNDP (2007) call menstruation an overseen issue that hinders reaching the Millennium Development Goals: education, gender equality and economic development.
There is a need for menstrual protection alternatives, which will not have negative environmental effects and that are safe, available and affordable for women in developing countries. In addition, education in menstrual hygiene must be enhanced to dismantle social stigma and improve the empowerment of women.