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As a social enterprise, REVIVAL Style blends high style with high social impact by fusing female Indian artisan craftwork with modern design to produce apparel for stylish and socially-conscious women.
We empower women – both those producing and those wearing our apparel. By collaborating with impoverished female Indian artisans, we fuse the beauty of their craft work with modern silhouettes, enabling them to access a larger market. Through this process, we provide these women sustainable and equitable employment, helping them uplift their families out of poverty. REVIVAL Style aims to elevate the social status of rural Indian women, and challenge the conventions of their traditionally patriarchal communities, helping them to raise their sense of self-worth.
As for our female customers, in addition to offering them stylish, ethical, distinctively embellished apparel, we also provide them with a unique labeling system that reinforces positive body image. We believe that every woman should feel confident in what she is wearing. With each piece of our debut micro-collection, REVIVAL Style enables women to look good, feel good and do good.
With a self-sustaining business model, and social measures for three key stakeholder groups, REVIVAL Style is poised to lead significant social change within the fashion space. REVIVAL Style’s pilot micro-collection will launch in February 2012. We will prove that there is a market for stylish socially-conscious apparel and establish best practices for other Western players to work with artisan communities. We will scale our social enterprise model across artisan villages in India, and eventually Africa and South America, allowing for a truly global social impact.