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Pasand, a social enterprise that offers girls in India the choice to make decisions about their health by improving access to feminine health education and affordable sanitary products, uses an innovative model that harnesses education and markets to make a difference in gender empowerment.
Pasand sells locally-made, affordable sanitary pads made from natural, regionally available fibers.We aim to change habits at an early age by targeting the 87.5 million schoolgirls in India who currently use traditional, unsanitary methods for absorbing menstrual flow. Our key tool is education, and we deploy it creatively, through product packaging and health curriculums, to change lives and empower young women.
By integrating a culturally-relevant educational curriculum (service) with a product (good) that is affordable and accessible through a trusted source, Pasand’s model is an innovation in emerging market sanitation.
Through partnerships with local NGOs, we have already provided feminine health training materials to men and women in India. We are also in the middle of product development at the Costa Rica Institute of Technology.
We plan to launch our Pilot Program in June 2013. By year five of full operation we aim to have sold 60 million pads, directly reaching 100,000 girls across India; however, through these girls, we hope to indirectly gain access to their sisters, mothers, aunts, and friends, increasing our reach and impacting up to five times our projections. All profits are reinvested in our health education campaign in order to develop the program.
Our ultimate goal is to change habits and reach schoolgirls en masse, giving girls the choice to go to school, maintain their dignity, and lead healthy, fulfilling lives. Period.
Want to learn more? Visit us as www.pasandpads.com and follow us @PasandTeam!