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Progress in meeting the Millennium Development Goals for water and sanitation in rural areas of Sub-Saharan Africa is significantly off-track as development assistance continues to fall short of actual water improvement costs. A pilot “water for work” project in Zambia is developing a high-value range of organic products that will bring revenue from and for investments in community and household water services and demonstrate a market-based outgrower model for meeting these goals on a financially sustainable platform. As opposed to other market-based arrangements where proceeds are given to charity or social justice is ensured through adherence to standards, water and sanitation improvements as well as other social benefits such as training and market linkages are embedded within the production process itself. As marketing of Out of the Ground organic preserves is developed, it is expected that full recovery of all improvement costs through sales of these products will be achieved within two to three years of intervention, resulting in higher rates of improved water services in participating communities. After this, community income generation will expand in comparison to baselines. Initial seed funding will be supplemented by post-project profits, and fed into further project replication. While currently at early implementation stage as a university research project, Out of the Ground will be incorporated in the near future as a hybrid nonprofit and for-profit business entity.