Old School Made Cool
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Old School Made Cool will attempt to simultaneously initiate a summer reading competition/rewards program for Junior High/High Schools and renovate/innovate the concept of the public library.
ENDS Group 25
Bridging the educational gap between low and high-income students.
Old School Made Cool. Details coming soon...
FIVE PROJECT QUESTIONS Required (60 - 90 minutes)
1. What is your innovation?
Junior high and high schools in the Houston area will enter summer reading rewards/competition program put on by Houston's public libraries in partnership with Nike. The libraries will be renovated to encourage spend students to spend the day reading on Kindles and testing on Ipads. Depending on the number and level of books read by students; the schools will be rewarded by having Nike-sponsored athletes come visit their schools and the students will be rewarded with discounts on Nike products.
2. Who gains the most?
Without a doubt, the students are the primary beneficiaries of this innovation. They will be motivated to read quality books over the summer, in hopes of returning to school academically improved from where they ended the previous year. An argument could be made though, that this ultimately will benefit everyone if it catches on. More educated students means a brighter future for Houston, for America, and for the World. Nike also benefits by receiving great PR and marketing.
3. Who pays?
Funding could come from a variety of different sources. The city of Houston would likely contribute. Nike obviously would be donating their athletes' time. Additional monetary support would come from grants and potentially from corporate challenges such as this one.
4. What is your success?
Our initial goal is to see an increased number of junior high and high school students with an intrinsic love for reading and to also create a completely transformed library experience. Eventually we hope an increased love for reading leads to decreasing the educational difference between upper and lower income level students.
5. How will you do it?
We're going to begin with extrinsically motivating the students to read more and better quality literature. We will do this through offering incentives for the individual students and the schools they attend. We will also achieve success by creating a new atmosphere in the public libraries; an atmosphere centered around encouraging and developing a love for books among teens.