PHASE: Define
CATEGORY: Poverty
The NEST Project
Africa

Log in or register to follow or vote for this project.

Our concept is to finance a large scale housing program through a gaming application with option to invest in it. The game will replicate a real village on Google Earth asking gamers to find best ways to build it.

Standings & Awards

591 out of 591 in Africa
179 out of 179 in Poverty
930 out of 930 in Define
555 out of 555 in For-Profit
4003 out of 4003 Overall
Improving people livelihood by playing with a CSR tool generating ideas and fueling a mutual fund for loans.

Our idea aims to find ways to help raise awareness around the lack of access to decent houses to more than 1.6 billion people on Earth. Holding each other hand in hand it represents the equivalent to the circumference of 60 planets called Earth…  By providing a decent house to people in need this also means that we address health and sanitation problems, improve on security and be a barrier to rapes, family protection and better conditions for kids education, and so on. The current solutions are of small scale and mainly based on grants and donation in all kinds to Non Governmental Organizations. By using the latest technologies and virtual environments in a creative way we could get the right level effect to tackle part of this huge issue while entertaining people. 

Our concept is to finance a large scale housing program through a CSR gaming platform with option to invest in it. The CSR tool will replicate a village spotted on Google Earth (or similar application) that is a real village digitalized for the objective of the tool. Thanks to this professional CSR online platform companies with a strong CSR focus will be invited to use this tool as part of their CSR Program. Employees of these public and private institutions/corporation will have to come up with the best innovative ideas to solve issues on water access, electrical grid coverage and any other specific requirements a community may need. For instance an IT company could come up with low cost voucher based IT solutions, a university could bring an e-library to a village or a government could bring services to citizens in a creative way!

Private companies and public institutions often have difficulties introducing CSR Programs with a real impact on the communities that are within their spheres of influence. We would give them the right tool for their professional usage. Thus we would be able to have this tool being accessible through a license fee per employee usage.

The revenues and profits generated by these licenses would fuel a mutual fund that would then provide a large number of small loans to each family from a $50 shared kitchen improvement, to a $300 sanitation building or house improvement up to a full scale house of a value of $2000. These loans would include a minimum inflation rate and if required would be subsidized to keep the rates as low as possible. The objective would be that each loan should be reimbursed within a maximum of 90 months.

FIVE PROJECT QUESTIONS Required (60 - 90 minutes)

1. What is your innovation? 
Our innovation is a gaming platform leveraged as a CSR tool. Often public and private sector are having a difficult time implementing an efficient CSR Program. This tool will involve their employees in finding the best innovative ideas from their own industries i.e. their own expertise. Since it is a professional CSR tool we will look for licensing it. The revenues generated will finance a mutual fund where loans will be contracted for the beneficiaries and their communities.
2. Who gains the most? 
First the villagers & slum dwellers. They will gain easier access to loans thanks to a larger mutual fund. Our model also uses mass purchase and involves governments to lower the cost of house accessibility. Corporations will see in the CSR tool a way to show their real impact on poor people livelood with the innovations developed by their own employees. Also NGOs could use this tool to improve on community impact. Lastly any innovator willing to share his ideas using our a gaming platform.
3. Who pays? 
Since we develop a professional CSR tool that replicates real communities with their issues both public and private sectors will invest in this tool as part of their CSR strategy. A license fee will apply. Also in the early days prior to the launch of the tool an app will invite innovators to submit ideas. Each idea will have a point value and dollar value that sponsors will match. Lastly any innovations found by gamers can be developed by corporates and institutions, and implemented in villages
4. What is your success? 
Success is measured in number of employee involved, corporate and governments, number of innovative ideas submitted, in number of houses and house improvement financed, of volunteers acting, and number of corporate and public institutions investing in the development and implementation of their own employees' ideas. Other measurements will include the number of partners active in deploying the CSR gaming platform to the next level as well as NGO inputs and interactions with this CSR gaming tool
5. How will you do it? 
1/ Find partners to develop the CSR gaming tool 2/ Hire experts in finance, community development, etc. 3/Issue an app version 4/Look for financial support and investors 5/Leverage our strategic partnership with Habitat to build an ecosystem of community NGOs 6/ Design the processes between digital and real activities (revenues generated, volunteers, loans, material supplies, training of villagers, etc) 7/Test our concept