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Our proposed product addresses problems related to water in India. According to World Bank, out of the population of 1.2 billion people in India, 81% of people lack safe water. The health burden of poor water quality is enormous. A research study on pollution levels in UP indicate that water consumed contains dissolvable solids and metals beyond acceptable levels prescribed by WHO.
Our product - a water filter ‘NEER’, provides indigenous solutions to problems related with polluted water in India. Main constituents of the filter are: Coconut Coir, Carbon Nanotube and Mesh Filter. Coconut coir filters the dirt particles and small sand grains from impure water. Carbon Nanotube is the main component of the filter. Water molecules can pass through its interiors, while toxic metal ions, viruses, and bacteria cannot. Hence, it leads to the filtration of bacterial contaminants such as the nanometer-sized poliovirus from water. Mesh filter can also be used for screening ionic impurities, if any and it can be customized to suit the local conditions. The filters are known to achieve 99.9% purity.
There are many filters available in the market. The distinctiveness of our product is its use of indigenous technologies (coconut coir), ease of manufacturing, cheap price and easy availability of components. The targeted audience is mainly the people living in rural areas of India who cannot afford to spend much on these products.
For marketing we plan to build on the existing microfinance networks with focus on states of Andhra Pradesh and Uttar Pradesh initially and scale up by building a ecosystem of clean water users. Publicity will be through rural coordinators/self help workers/anganwadi workers and sales force to visit districts every week. We target the price of the filter to be INR 500/USD 10. We are considering a initial funding from ‘Technology Entrepreneurship Promotion Program’ of Government of India/NGOs of INR 10 lakh/USD 20,000 and plan to collaborate with village local administration to rollout our products in villages. We plan to break-even in 3-4 years with a projected sales of 1.2 million units in five years.
NEER is a self-sustainable water purifier that combines the latest technology with indigenous materials. By making it affordable for all we plan to earn smiles.