Mexico, a country with about 110 million people, has an average reading rate of 1 book per year per person. In addition, about 95% of all Mexican counties do not have even one library. 60% of the population has never been at a library or has not been there within the past 3 years. Only 10% of those persons who have read any book in the past year have borrowed it from a library. The total number of books in the 6 610 libraries that the country has is 33 million, receiving about 87 million visits per year. In the United Kingdom, for example, with half the population, there exist 4 715 libraries with 108 million of books and about 340 million annual visits.

Through habitual reading a person acquires knowledge and overcomes prejudisms, a person becomes free.The consequences of the cultural crises experienced in Mexico is evident by the 7 million of young people who do not study or work and who have been called "the reserved forces of narcotraffickers".  Would they think the same had they read a biography about Einstein, Hellen Keller, Anna Frank and all the great men & women who have made a difference in our world regardless of the obstacles they found in life? There is a good chance they would not.

The habit of reading is among those skills for life that are poorly taught at school even though it provides a cheap way to make people think and take better decisions in their life. Traditional ways of promoting book reading charactherized by an impersonal guidance through books have not worked. 

With this project we pretend to generate solutions that can be used in Mexico (and maybe scaled somewhere else) to promote the habit of reading.

Our focus is in three areas:1. Increase the size of book collections available to people, 2. Improve the physical spaces for reading and 3.Develop reading networks that spread the love for reading through personal interaction.

Our team is integrated by people who: 1. Love reading, 2. Are worried about the cultural crises that the country faces and which also leads to economical, social and environmental crises and 3. Are experts in a broad range of fields including business, engineering and the libral arts.