The modern farming technology relies heavily on the use of chemicals to fertilize soil and to control pests, diseases, weeds etc. The World Health Organization reports that use of these chemicals causes immense ecological and human hazards: environmental pollution, soil health, and agro-ecology. The United Nation Environment Program and World Health Organization estimate that nearly 3 million people suffer from ‘acute pesticide poisoning’. Moreover, chemical farming increases the input cost of the farmers, which leads to lower profits for them. The agriculture supply chain in India is marked by more than one mediator, who appropriates a significant part of the profits. All these aspects contribute to under development of farmers in the country. So there is a need to make farming financially and environmentally sustainable.

Krishi Naturals aims to provide holistic solutions to the farmers. We organize awareness campaigns for organic farming. We travel to various villages to make audio visual and oral presentations on the importance of indigenous cows and other cattle for agriculture. We register interested farmers and form groups based on geographical clusters. The company provides training for various innovative techniques of organic farming, manufacturing organic inputs and post harvest management. This training is provided by the team of experienced organic farmers. We help them to form a common organic input manufacturing unit in respective cluster with primary equipments to make organic fertilizers such as vermi compost, vermi wash, jivamrit (a soil nutrient made out of cattle dung, urine and other natural elements, innovated by farmers), and organic pesticides, which will be used by registered farmers in their own farms. We also facilitate organic certification. We also provide market linkages for organic products by creating a network of buyers (organic food retail, companies, processors and exporters) eliminating mediators, which increases farmers’ profits. So far we have tied up with two local retails, one national retail chain, and two national companies for selling our produce. Eventually, we will get into processing. We have 50 farmers, whose organic certification has been started and another 60 farmers have just joined us. We have furthermore orchestrated a sale of 18 tonnes of organic groundnut at premium price. We are based in Gujarat but slowly we want to expand in the other states of India as well.