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We make paddle sports apparel for women that looks fantastic and fits beautifully. Think of our products as a cute alternative to uncomfortably revealing bikinis, fugly shorts and spandex. Though they are made with paddling in mind, our skirts and dresses are perfect for walks, hikes, and urban explorations. On top of that, we love people and the earth. We hand sew in the USA and use 100% upcycled plastic bottle fabrics. We dedicate 1% of our topline revenues, which is much more than even 25% of profits, to support girls’ education. The sale of one skirt provides 2 days of tuition, room, and board for a girl to study in safety with community support in Nepal. Educating girls stops the cycle of poverty and builds stronger, happier, healthier communities, which is critical for everyone who calls Earth home.
"Jen-ai" means benevolence, humanity, and love for people. Our business embodies love for people on multiple levels. Our sew house in the USA employs immigrant women who are at high risk for exploitation and trafficking. Our products empower women to wear clothing that is comfortable and feminine, allowing an athlete the option of retaining her femininity and modesty alongside her tenacity. In fact, women of all ages report feeling more confident when they are covered by a skirt than when they are exposed in spandex or a swimsuit. Finally, our dedicated funding of girls’ education gives the most underserved, overlooked, and exploited segment of people, our girls, a chance to learn to read, write, add, subtract, and stand up for themselves, their goals, and their desires.