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81 million people play social games at least once a day. Users bought around $2.2 billion worth of virtual items in 2009 and experts forecast that number will increase to $6 billion by 2013, market research firm NPD Group reports.
What if all of this money went to a deserving cause? What if you could play for your favorite causes and learn about others?
iplay4: Through fusing elements of fundraising and social gaming, iplay4's goal is to create a framework to more efficiently raise funds for non-profit organizations and create awareness. A main objective is to create an enjoyable donating experience for users through allowing interactivity and participation.
Website: iplay4 will serve as a platform that links non-profit organizations with game developers. Users will be allowed to search for and discover different non-profit causes. Users will then be prompted to select which organization(s) they wish to play a game for. Funds will go directly towards whichever organization the participant chooses to play for. Additionally, the website will offer suggestions of organizations to play for based on recent searches.
Game: We will partner with game developers and also develop our own game in beta for testing. The concept game involves a space mission where users can play a limited version for free and advance through earning influence points and purchasing point packages. Virtual items, such as special player skins and weapons will also be available for purchase. The purpose of the game is to build a massive force of user cadets and defeat the aliens to save Earth. Every mini-quest will be designed to market the game and website (e.g. Inviting friends to join spaceship will give user influence points, playing for various non-profit organizations can double user points, etc).
We plan to create a social experience where users can learn and share about causes through social media platforms and word of mouth. “Who do you play for?” is a motto we hope will define and reinforce iplay4’s central purpose.