By focusing on traditional cooking technologies, the nutritional value of local ingredients and their therapeutic power, our vision is to improve the quality of life of Latin American youth while also advocating for the preservation of our cultural heritage.

Our mission is to change the way younger generations eat in Latin America through a active community collaborations, the production of audiovisual content, and ongoing pedagogical interventions in our communities.

Our goal is to help Ecuadorian high-schoolers rediscover the economic, medicinal, and cultural benefits of cooking with local products so that they can live a healthier lifestyle. Though our intention is to replicate our social innovation in different Latin American countries, we will start by producing a series of products and services for the Ecuadorian targeted group. Specifically, we will work towards the incorporation of our Food Studies program into the traditional secondary curriculum in Ecuador.

We are inspired by social movements against the introduction of genetically modified foods in Latin American countries, the work of farmers and environmental groups in favor of food sovereignty, the alarming child obesity statistics in our countries, the imperial relations that cause developing economies to import the American fast food model, and the negative effects of such model on health and cultural preservation.

We expect young people and even their parents’ generation to find our proposal of modernized traditional cooking and eating practices appealing. We hope that our services will motivate them to engage in different and healthier of habits cooking and eating. Overall, we want to change the conventional understandings that people have about American vs. traditional food; “junk food” is not modern, easy, and convenient. “Traditional food” is not old-fashioned, complicated, and time-consuming.