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Gif+ (pronounced Gift Plus) is an idea based off of television commercials which request donations for a specific cause. While those commercials can be effective in pulling an individual's heart strings, most of the time, that is where the relationship between the consumer and the charity ends. Most users are too lazy to pick up the phone, making it harder for charities to get that donation that they're hoping for. Gif+ is a way to help charities get to that end point of a donation. Gif+ would be a program integrated with your cable and television to allow consumers to donate to a charity simply by pressing a button on their remote. How would this work exactly? Well, when a commercial for a non-profit organization airs, a pop up will appear on your television screen, prompting the user to select "+" followed by the number amount that they wish to donate. After confirming that they wish to make this donation, the user will receive a pop up thank you message on their television screen. The charge will appear on the user's cable bill, allowing them to pay for their donation when they pay off their cable bill.