Type: Blended
PHASE: Design
CATEGORY: Economic Dev
Emprofit
North America
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Emprofit, “Empower through Profit,” is a social business creating jobs in Port-au-Prince, Haiti, through door-to-door sales teams.

Standings & Awards

117 out of 463 in North America
58 out of 201 in Economic Dev
193 out of 555 in Design
240 out of 757 in Blended
554 out of 1783 Overall
Emprofit provides jobs to unemployed and homeless Haitians living in displaced person camps.

Emprofit creates jobs through commission-based, door-to-door sales teams. We focus on employing the most vulnerable Haitians living in the internally displaced persons (IDP) camps in Port-au-Prince. We lend products to our sales team, eliminating any debt or financial risk for our employees. We sell profitable products to middle and upper class consumers and subsidize the sale of social goods, such as solar lamps, to the poor. Profits are recycled to expand and provide employee benefits such as healthcare and education.  

Emprofit addresses the lack of jobs and economic opportunities in Haiti. The exacerbation of poverty continues each day that Haitians are unemployed, and hope decays with every broken promise. It is estimated by the CIA World Fact Book that 80% of Haitians live in poverty, with the majority earning less than $4 a day. The unemployment rate is at least 40%. The 2010 earthquake worsened conditions in Port-au-Prince with the loss of 250,000 lives and $8 billion in damages. In fall 2011, the IOM estimated that over 550,000 people still live in squalid IDP camps. 

Each day, our sales agents receive three products in a backpack. They are assigned to a certain middle or upper class neighborhood. Every sale that is made must be tracked with a receipt. Through the use of SMS messages, our managers will text us the total inventory, sales made and who worked everyday. We sell both profitable products, which allows us to earn money, and social goods, which gets life-changing products to those that need it most.  While working in the IDP camps, Haitians hand us their resumes, sometimes typed in English or handwritten in Creole. Emprofit hears Haitians loud and clear; job creation is the answer. We are taking a bold step in using door-to-door sales, a concept novel to Haiti, but our marketing research, including 231 surveys, suggests that Haitians are receptive to this approach. We feel that our model may be a sustainable way to help individuals in Port-au-Prince lift themselves, their families and their communities out of poverty. Our hope is to expand within Haiti but also use a similar approach to other urban poor areas of the world.

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Roadmap to Success

Roadmap to Success: 

Sponsors, Investors, and Supporters

eMinutes
Free Corporation for First Time Entrepreneurs
Emprofit was chosen as one of the first time entrepreneurs to receive a free corporation filing to jumpstart our venture through eMinutes (https://eminutes.com/entrepreneurs).
Harvard Social Enterprise Conference
Pitch for Change - 3rd Place Winner
Emprofit placed 3rd at the Pitch for Change Competition and was distinguished with the Dell Technology Innovation Award and a $2,000 prize
Kravis Leadership Institute at Claremont McKenna College
Social Impact Project
Emprofit was chosen as one of a few social enterprises to collaborate with students in the Leading Social Entrepreneurial Ventures course at Claremont McKenna College
Yale Global Health & Innovation Conference
Social Enterprise Pitch
Emprofit was selected to present at the Social Enterprise Pitch at the upcoming Yale Unite for Sight Global Health & Innovation Conference

SUPPLEMENTAL RESPONSE SECTION FOR CLEARLY ANSWERING FIVE PROJECT QUESTIONS

What is your innovation? 
Emprofit employs Haitians living in internally displaced persons camps through door-to-door sales teams to sustainably create jobs. We hire, train, and provide goods for employees and pay commission upon sale. Our hybrid, direct-selling model generates sales by starting with high-margin products targeted to Haitians with disposable incomes, which will later offset the cost of social goods to lower-income populations. Profits are used to grow our sales teams and provide employee benefits.
Who gains the most? 
Vulnerable Haitians that are homeless, living in displaced persons camps and unemployed - numbering in the millions - will gain the most by being able to lift themselves from poverty through employment. Our employees will be able to feed themselves, educate their children and become self-reliant. Emprofit intends to use profits to provide employee benefits such as health care. The social goods, like solar lamps and water filters, sold by our sales team will also improve lives of consumers.
Who pays? 
Our employees do not have to pay for products they sell which eliminates any financial burden. We pay for the products and lend them to our sales agents. Once a product is sold, our staff earns commission and we recoup costs and profits. By selling to middle and upper class Haitians, these consumers are able to pay for products. For initial inventory, we have raised funds from private investors and business competitions. We will also crowdfund and seek larger investors to scale.
What is your success? 
Success depends on our our employees lifting themselves from poverty and improving their quality of life. We will measure outputs that quantify the number of people hired, social goods sold, etc. We will measure long term outcomes through annual surveys. Our one year success would include hiring a full-time sales team. In three years, we want to have scaled by increasing the number of employees by 75%. In five years, we want to have similar replicable models in other urban poor areas.
How will you do it? 
Every day our managers will meet with sales agents to distribute three products which will be carried in a backpack. Agents will sell door-to-door in assigned areas. Every sale will be turned in with cash and receipts. Commission is paid for every product sold. Profits generated from sales are used to expand our operations and hire more people. We will have multiple sales teams and manager to continue creating jobs.

Badges & Awards

Project Participant
Project 2012
Semifinalist
Semi-finalist 2012

Mentors

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Ingrid Juarez
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