Type: Blended
PHASE: Pilot
CATEGORY: Poverty
Coffee Jewels
Central & South America

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Coffee Jewels produces Jewelry made from Coffee Beans. It empowers colombian single mothers through an holistic approach (Change in Mentality; Financial Education and Work) to free their families of extreme poverty.

Standings & Awards

188 out of 190 in Central & South America
167 out of 179 in Poverty
265 out of 573 in Pilot
561 out of 1066 in Blended
1232 out of 4003 Overall
With Coffee Jewels against extreme Poverty of colombian Single Mothers

The Idea:

Coffee Jewels is a possible solution in the fight against extreme poverty. We produce beautiful aromatic Jewellery made of Coffee Beans. Through their sale, we give our customers the opportunity, to support a new and unique approach, which empowers vulnerable women to substantially better their children’s quality of life.

The Women:

Coffee Jewels works with vulnerable colombian women that live in (extreme) poverty.  It accomplishes its mission through an holistic approach:

  1. Personal Growth

    It’s a place where women learn to form and strengthen their characters, learn to value themselves, overcome their mental blockades and start to realize that they themselves hold their destinies in their own hands.

  2. Financial Education

    It’s a place where women learn financial education, because it’s hard to handle your money if you don’t know how. Coffee Jewels teaches how to do basic maths, they learn how to handle a simple household accounting system and how to best invest their money.

  3. Dignified Work

    Its a place where women, mostly single mothers, go to learn skills. Having learned the first designs, we give them the necessesary tools and materials they need and send them to their homes where they create beautiful Jewellery for you. This allows them to get off the street and while being able to foster their children.

The  Jewels:

Coffee Jewels works with a new type of Jewellery. All our Jewels are made from Coffee Beans. They are beautifully crafted and exclusive. The incredible bonus is the breathtaking aroma that will court your senses. It makes for an entirely special and unheared of sensation in wearing Jewellery. But all that is not what makes our Jewels extraordinary, the love our women put into their work is.

FIVE PROJECT QUESTIONS Required (60 - 90 minutes)

1. What is your innovation? 
Our approach works in fundamental Contrast to the traditional approach of micro financing and creating new businesses. Because for most single mothers, to try and start a business in an impoverished area, trying to sell to their neighbors, without the necessary mentality, skillset, time and/or access to lucrative markets is deemed to fail. Therefore we aim to achieve a blueprint for a new kind auto-sustainable low investment Social Enterprise which offers Empowerment, Work at Home and Education.
2. Who gains the most? 
CEPAL, estimates 9.654.722 of Colombians live in extreme Poverty. This condition is especially devastating for single mothers (e.g. displaced due to armed conflicts). Coffee Jewels enables them to work from their homes, earn 2-3 times as much as in any other job, while empowering them to overcome their mental blockades, learn how to manage their money and enabling them to be there for their 3-6 children. Who in turn gain a chance at a brighter future learning from an empowered caring mother.
3. Who pays? 
Coffee Jewels aims to be 100% auto-sustainable. The necessary revenue to power the transformation process comes from the sales of the produced Jewelry. Our clients are going to be companies looking to promote Coffee (e.g. Starbucks) and/or Colombia as a Country (Turism Agencies) while gaining an opportunity to represent Corporate Social Responsibility, as well as private Customers looking for that exclusive piece of natural aromatic Jewelry, while contributing to a beautiful social cause.
4. What is your success? 
Coffee Jewels Vision within the next 5 years is to help 100 women transform themselves from idle victims of poverty to empowered women who have achieved to free themselves and their families from extreme poverty. By monitoring their monthly income and saving statements we can measure our Success and by creating more economic value than needed to sustain the business we can fully repay any initial investments made. Our goal for 2014 is to employ 15 women.
5. How will you do it? 
In the face of great adversity we would not stop believing in our cause. On our third attempt we won a Startup Competition called “Capital Semilla” at the end of 2012. Using lean startup techniques, funded by our own savings, we created the first couple of products and found distribution channels. We have started selling our products on a tiny scale in Colombia, France and Germany. The next step is to push our efforts to the next level, find big sales partners and take off.

Badges & Awards

2013 DSIC Project Participant