There is an acute lack of consumer justice in India. Minimal awareness about consumers rights and available redressal mechanisms result in manufacturers and service providers continuing to take consumers for granted. In 2003, worms were discovered in a particluar make of chocolate, and in 2006, pesticides were found in a brand of cola. These problems persist mainly due to lack of organized community support, fear of lengthy court processes and high costs of litigation which act as barriers to access to justice.

Our agency is a service provider which aims to bridge the gap between consumer grievances and legal consumer redressal in India. By creating a unique para-legal network across India, which shall resolve complaints, we are sowing the seeds of consumer activism in the country.

We are choosing to fight for consumer justice because of its urgent need in India, as well as the legal framework which doesn’t require an advocate to fight a case in a consumer court. We are different from any other lawyer or firm because of the differential costs at which we operate: the NO-WIN-NO-FEE format, which is unheard of in India: We don’t charge even a rupee unless we deliver. Since we can’t guarantee success, our innovation comes with an inherent warranty – no loss even in the worst case scenario. When the case is resolved successfully by us, through court/mediation/negotiation processes, we charge a nominal 7% of the compensation received by our client for middle and high income groups, and NO FEE charged for low income groups and below poverty line beneficiaries.