PHASE: Define
CATEGORY: Education
Book Inn
Asia

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Book Inn delivers secondhand books at customers doorstep at a cheaper cost, and free of any delivery charges. It allows millions of bibliophiles get hands-on knowledge sitting at home, at almost no cost.

Standings & Awards

744 out of 1313 in Asia
676 out of 779 in Education
804 out of 930 in Define
447 out of 555 in For-Profit
1374 out of 4003 Overall
Spreading Green Sustainable Education

The even semester classes for most of the colleges in Delhi have begun and Chandni Chownk seems to the centre of an unusual student hustle bustle. No, I’m not talking about the delicious fried delicacies of the “Pranthe waali gali” I’m referring to the “Nayi Sadak” - The home to region’s extensive Second-hand book market.

Each semester millions of students visit Nayi Sadak to sell and purchase second-hand/new books. They travel for hours, draw the burden of books, and still don’t get satisfied by what they get at the hands of second hand book traders.

Here’s why:
For a book of MRP 400, the second-hand retailer pays back the student just Rs160 (40% of the MRP).
He then further sells it for Rs240 (60% of the MRP), thereby making a profit of Rs80 (20% of MRP) on a single book.

Hence the student loses onto two precious things:
1.) Time – Wasted in travelling and visiting the dealer
2.) Money – Paid as the profit of the dealer.

To solve this problem, we came up with a solution – Book Inn

Book Inn aims to attack on the 20% margin that the dealers pocket with themselves. From this 20%, we’ll offer the students free home delivery and pick up of books, rebate in purchasing new books and more value while selling off the old ones.

For example, of the Rs80 earned by the dealer, Book Inn will utilize Rs35 for the pick-up and delivery of the book (rates confirmed as per our talks with courier agencies).
From the remaining Rs45, we take out Rs2 (as our running and maintenance costs).
Money left = Rs43.
We’ll pay Rs(43/2) more to the person selling the book, and charge Rs(43/2) less from the person buying that book from us.

Hence, advantage customer.

Both the customers -> 1 and 2 are saving Rs21.5 and getting their books picked up and delivered at home.

Roadmap to Success Optional (1 - 3 minutes to upload)

Roadmap to Success: 

FIVE PROJECT QUESTIONS Required (60 - 90 minutes)

1. What is your innovation? 
Overcoming the ailing problem of visiting the second hand book dealers and then bargaining over the resale value; still ending up being unsatisfied. Book Inn provides a higher resale value (calculated as per depreciation formula) and cheaper buying price, along with giving free facilities of home delivery and pick-up.
2. Who gains the most? 
The major beneficiaries are College students and Entrance Examination preparing students (the bulk of secondhand book purchasers). According to research done by our team: 1,300,000 students appeared for UG Engineering Entrance 700,000 students appeared for PG Engineering Entrance Exam 300,000 students appeared for UG Medical Entrance Exam (in 2011) As per further research: 3,500,000 is the sales of secondhand books (modest estimation), only for entrance exams.
3. Who pays? 
The customers pay. But they pay less as compared to what they are paying the secondhand dealers. The customers pay for book's depreciated cost(our selling price) and get free home delivery. They also get paid, if they wanna sell books, and get paid more. To set up the company, we would require an angle investment of Rs 800,000 ($15,000). This would include all the set up, warehouse, employee costs and the overheads.
4. What is your success? 
The project first aims to take on school & college students. Most of the books used in an academic year are not of much use in the next. Phase 1 of Book Inn targets to overtake secondhand market. In Phase 2 we aim to sell new books by tying up with publishers. The new books would be way too cheaper as compared to the websites selling them up right now (Strategy in attached documents). Phase 3 - In this phase we aim to target budding authors. Book Inn would now be a publishing house as well.
5. How will you do it? 
We'll start by engaging educational institutes in the metros (including coaching centers). To encourage members to use Book Inn, we'll introduce a virtual currency, presently named Book Inn Money. To attract more crowd there would be college ambassadors, promoting the concept in their campuses. They would be given incentive in terms of Book Inn money. Also depending number of sales from a college, it will be graded. Better the grade, more the discount.

Badges & Awards

2013 DSIC Project Participant
2012 DEC Project Participant