Appleseed Events

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Appleseed Events offers products to help people reduce the amount of waste generated at their events, especially children's birthday parties.

Standings & Awards

128 out of 422 in North America
86 out of 272 in Environment
693 out of 930 in Define
121 out of 555 in For-Profit
405 out of 4003 Overall

2

VOTES

Appleseed events promotes a waste free world, one celebration at a time.

After attending many events where the amount of waste generated was hard to ignore, founders Alexis Chandler and Dorine Serrano decided to do something about it. Appleseed Events was created to minimize the amount of waste generated at events without comprimising convenience or style for the party planners.

Appleseed Events will offer compostable party supplies through web-based sales and partnerships with party venues, initially focusing on children's birthday parties. By doing this, we will reduce the amount of waste in our landfills one birthday at a time. In addition, we will educate guests of Appleseed Events on the value of environmental stewardship in a fun and celebratory way.

We will offer all-in-one compostable party supply packs and in addition, offer an a la carte options for those party planners with more specific needs.

FIVE PROJECT QUESTIONS Required (60 - 90 minutes)

1. What is your innovation?

Our innovation is a waste-free birthday party supply pack that is completely compostable. After using the supplies such as decorations, table cloth, napkins, utensils, party hats, goodie bags, and other decor, all supplies including the kit they come in, are 100% compostable providing a conveniently waste-free party solution.

2. Who gains the most?

Mothers who highly value convenience, have environmental values, and who want their kids to also learn what it means to be environmentally friendly. Additionally, the world environment benefits by having less waste being depositing into landfills.

3. Who pays?

Busy moms planning their child's birthday party will pay. The target segment is moderate to high income families who have environmentally friendly values.

4. What is your success?

Our success is measured by parties served, gallons of waste diverted from landfills, and the number of seed of environmental stewardship that have been planted in the guests of our events.

5. How will you do it?

Key Partners: Suppliers of compostable materials, distributors, creative designer, web host, busy moms (customers), partnerships with local venues for advertising help/product offerings, warehousing Key Activities: Website is the main platform, advertising, distribution, partnership development, production of products Key Resources: Warehouse, Distributor, unique product design, compostable materials, expertise in sustainability