American Reflections International (ARI) is a self-sustaining non-profit organization. ARI’s business model mirrors that of Goodwill's in the US, with the main difference being that non-financial donations received in the U.S. are shipped to Namibia for resale at ARI’s retail outlets, which will be uniquely branded based on language & cultural considerations. Like Goodwill, ARI's goods are priced affordably for under-served populations & most importantly, money that is made from the sale of goods is reinvested back into the same community to fund social initiatives. Through this business model we can provide calculated charity through social initiatives while maintaining self-sufficiency. These social initiatives provide books to needy libraries & supplies to underfunded schools. The shipping costs for donations are covered by income from store operations. Another social initiative will target women, offering jobs & income generating activities through microenterprise.

Through our store & social initiatives ARI aims to reflect the best qualities that America & Americans have to offer through generosity & prudent acts of compassion. It is our hope that positive reflections will foster a better understanding between the people of developing countries and the US, creating a foundation for future peace & prosperity.

One of ARI's guiding principles is sustainability. The donations of clothing, household items, books, etc. will improve the standard of living & quality of life for people in developing countries & goods will be sold at a price that is fair & affordable for low income earners. At the same time, the pricing strategy will incorporate the goal of business continuity & growth, both in location & in initiatives. The income earned from sales will directly fund future business operations.

ARI also seeks to empower people through employment & training. Some goods donated will need repair & ARI will provide those  opportunities to disadvantaged individuals with the skills required to do those jobs, but who lack opportunity.

Once on the ground & established, a priority of management will be outreach. Through on-the-ground networking we will evaluate the best path forward for our initiatives whether that is entrepreneurial education, micro-enterprise incubation, donating books, or providing supplies to needy.