AltruHelp (Altruism + U Help) is a social media platform & (SaaS) toolbox that re-engineers the Web 2.0 model for volunteerism & corporate social responsibility (CSR) to transform traditional philanthropy into measurable social impact!  Corporate & nonprofit users along with individuals amplify their philanthropic accomplishments with AltruHelp‘s Social Impact Profiles™ while building an Action-based Social-Network™ to expand their connections and influence. The AltruHelp online (SaaS) application provides nonprofits with a proactive vehicle for skill-based volunteer recruitment & corporate/University partnerships. The tool suite enables companies to increase the impact & efficiency of Corporate Social Responsibility initiatives. Benefits are seen in corporate civic engagement, talent acquisition, brand equity, operations, sales &  analytics. With AltruHelp, individuals and organizations can manage, amplify & increase social impact. AltruHelp was a Finalist in the 2011 MassChallenge, a global $1M entrepreneurship competition & business incubator. 

Importance of Product:
Cooperative altruistic behavior spreads 3+ degrees through social network interaction inspiring social impact (Source: Harvard Medical School 2009 Study) Our platform enables individuals & organizations to create a “cascade” of social impact, rapidly scaling: social innovation, civic engagement, & economic development.

Market Segmentation:
Our available Individual User market is 26% of the US population ages 16+ who volunteer at least once annually (~63M people, 8.1B hours, $173B mkt (Volunteeringinamerica.gov) ). Our target market is the Gen X & Y percentage of that population that volunteer annually & use social media (~31.5M).

Our available Corporate market is the approximate 40% of companies that produce a yearly CSR report or campaign (~10M). Our target market are those companies that produce a yearly CSR report & use social media to engage with stakeholders/promote CSR (~2M).

The available NPO market is comprised of the NPOs that use social networks for marketing & twitter to promote events (~1.2M). Our target market is the 22% of those US nonprofits that use social media to achieve business goals ( ~700K).